You are looking at an idea fresh from Josh's mind

I think that COW is like a chat place, unlike any chat place ever made before.
It is asthough you are in this virtual world which you have almost complete control over.
You choose where you live, you choose what colour your lamp will be. Complete control!

Not only that but COW is a world that can be used by many different people all over the world. It is all written with not many pictures so that the blind can play along too. Also because it is just words it can all be translated into different languages. And there are no annoying sounds in the background so the deaf won't be missing out on anything.
But if you like pictures and sounds the game can be manouvred have pictures and sounds.
It is a 'creative object world'